English Course
English Course Prospectus
Take the first step towards improving your English skills with our Functional Skills English course. Whether you need to enhance your communication for work, education, or everyday life, this course provides the practical skills and confidence you need to succeed.
Functional Skills English (Achievement UK Level 2)
27 Weeks / 40 Weeks / 48 Weeks
Beginner to Intermediate (Entry Level 1 – Level 2)
Course Overview:
The Functional Skills English course is designed for learners who need to develop practical
English skills for everyday situations, work, and further education. This course focuses on building the core
competencies required to communicate effectively, both in written and spoken English. It is ideal for adults and
young learners who seek to improve their English proficiency to meet personal, professional, or educational
goals.
English Course Content
Week 1-3: Introduction to Functional English
- Overview of Functional Skills: Understanding the purpose and application of functional English.
- Basic Grammar and Vocabulary: Foundations of sentence structure, punctuation, and essential
vocabulary.
Week 11-16: Writing for Everyday Situations
- Formal and Informal Writing: Differences between formal and informal styles, including letters, emails,
and notes.
- Writing Techniques: Structuring sentences and paragraphs, using appropriate tone and style for
different contexts.
Week 23-30: Practical Application and Review
- Real-World Scenarios: Applying functional English skills to practical situations, such as job applications,
workplace communication, and problem-solving tasks.
- Course Recap: Review of key concepts and preparation for final assessments.
Week 4-10: Reading for Meaning
- Text Types and Purposes: Identifying different types of texts (e.g., instructions, reports, emails) and
their purposes.
- Reading Strategies: Techniques for skimming, scanning, and detailed reading to extract key
information.
Week 17-22: Speaking and Listening
- Effective Communication: Techniques for clear and concise verbal communication in various settings.
- Listening Skills: Strategies for active listening, understanding instructions, and responding
appropriately.
Week 31-34: Reading Week & Problem Solving
Reading Week & Problem Solving
Week 35-37: Mock Test
Mock Test
Innovative Digital Pathways with English
Beginners with little or no prior knowledge of IT and digital marketing.
Mastering the Basics of Cricket
: 6 Months (27 Weeks, 2 sessions per week, 3 hours per session)
Basic literacy and enthusiasm to learn.
Course Overview:
By the end of this course, participants will:
Program Content:
- Week 1: Introduction to IT Basics
- What is IT? Understanding hardware, software, and networks.
- Overview of operating systems (Windows, macOS, Linux).
- Setting up and managing user accounts
- Week 3: Internet Basics and Cybersecurity
- Navigating the web and using search engines effectively.
- Understanding email protocols and setting up accounts.
- Basics of cybersecurity: passwords, phishing, and malware protection.
- Week 5: Overview of Digital Marketing
- What is digital marketing? Comparison with traditional marketing.
- Key components: SEO, social media, email marketing, PPC.
- Understanding digital marketing goals and metrics.
- Week 7: Content Marketing Fundamentals
- What is content marketing? Importance in digital strategies.
- Basics of blog writing and creating engaging content.
- Tools for creating visual content (Canva, Adobe Spark).
- Week 9: Data Management with Spreadsheets
- Advanced Excel functions: formulas, charts, and pivot tables.
- Basics of data analysis and visualization.
- Managing databases with Google Sheets or Excel.
- Week 11: Collaboration Tools and Remote Work
- Using platforms like Zoom, Microsoft Teams, and Slack.
- Best practices for remote work and online collaboration.
- Sharing and managing documents securely.
- Week 13: Advanced SEO and Analytics
- Technical SEO and optimizing website speed.
- Using Google Analytics for performance tracking.
- Understanding key SEO metrics and reporting.
- Week 15: Pay-Per-Click (PPC) Advertising
- Introduction to PPC and Google Ads.
- Basics of ad targeting, bidding, and budgets.
- Tracking ad performance and optimizing campaigns.
- Week 17: Digital Marketing Strategy Development
- Identifying target audiences and setting goals.
- Creating marketing personas and content calendars.
- Integrated digital marketing approach
- Week 19: IT Support and Automation Tools
- Basics of IT ticketing systems (JIRA, Zendesk).
- Introduction to automation tools (Zapier, IFTTT).
- Managing repetitive tasks with IT automation.
- Week 21: Final Project Planning
- Formulating a comprehensive IT or digital marketing project.
- Defining objectives, timelines, and deliverables
- Week 23-24: Presentation and Evaluation
- Presenting projects to peers and evaluators.
- Receiving constructive feedback.
- Week 2: Office Productivity Tools
- Basics of Microsoft Office (Word, Excel, PowerPoint).
- Introduction to Google Workspace (Docs, Sheets, Slides).
- Using productivity apps for task management and collaboration.
- Week 4: Introduction to Cloud Computing
- What is cloud computing?
- Popular cloud services (Google Drive, OneDrive, Dropbox).
- Using cloud for collaboration and storage
- Week 6: Website Basics and SEO Introduction
- Basics of website structure and functionality.
- Introduction to WordPress and website creation.
- SEO basics: keywords, on-page optimization, and backlinks
- Week 8: Social Media Marketing Basics
- Overview of key platforms (Facebook, Instagram, Twitter, LinkedIn).
- Setting up and optimizing business profiles.
- Basics of social media strategy and content planning.
- Week 10: Basic Networking and Troubleshooting
- Overview of networking: LAN, WAN, and internet connectivity.
- Basic troubleshooting for hardware and software issues.
- Introduction to IT support tools and ticketing systems.
- Week 12: Introduction to E-commerce Tools
- Basics of e-commerce platforms (Shopify, WooCommerce).
- Setting up a simple online store.
- Understanding payment gateways and inventory management.
- Week 14: Email Marketing Basics
- Importance of email marketing in customer retention.
- Tools for email campaigns (Mailchimp, Constant Contact).
- Crafting effective email templates and managing subscriber lists.
- Week 16: Influencer and Affiliate Marketing
- What is influencer marketing?
- Basics of affiliate marketing programs.
- Managing partnerships and tracking results.
- Week 18: Running a Campaign
- Planning and executing a digital marketing campaign.
- Measuring ROI and analyzing campaign success.
- Case studies of successful campaigns.
- Week 20: Digital Ethics and Compliance
- Understanding data privacy laws (GDPR, CCPA).
- Ethical considerations in digital marketing and IT.
- Managing customer data responsibly.
- Week 22: Project Execution and Feedback
- Implementing learned skills in a real-world scenario.
- Peer reviews and instructor feedback.
- Week 25-27: Certification and Career Guidance
- Certification ceremony.
- Exploring career paths in IT and digital marketing.
- Building a resume and LinkedIn profile.
Learning Resources
- Access to tools and platforms (WordPress, Google Ads, Canva).
- Video tutorials, handouts, and online learning materials.
- Practice on simulated projects and case studies.
Assessment and Certification
- Continuous assessment through quizzes and assignments.
- Final evaluation based on the project and presentation.
- Certification upon course completion.
This comprehensive course ensures participants are well-equipped with both technical IT skills and foundational digital marketing expertise.